There was only one company vision I worked on so far — for the IKOM. Over multiple days, we applied everything we knew about creativity to come up with this vision for us:
You don’t have to fly to the moon to leave tracks.
Tracks in other people’s lives. Tracks in human history. Tracks on the internet. I still love the message: don’t aim for the stars or other celestial objects. Instead, improve the lives of others in every small way you can.